Youth Enrichment Brands (YEB) encompasses a trio of powerful, child-centric franchises. i9 Sports, SafeSplash, and School of Rock each deliver distinct yet complementary experiences in sports, swimming, and music. Together, they share a unified mission: to empower children and families through purposeful enrichment and lifelong skill-building. Through thoughtfully structured franchise models, these three brands offer entrepreneurs meaningful growth opportunities, both economically and personally, while contributing to healthy, confident, and engaged communities.

Youth Enrichment Brands celebrates major wins and milestones across its network, including impactful C-Suite leadership changes, an i9 Sport/Cirkul partnership that'll get young athletes & their families thinking differently about sports hydration, the opening of School of Rock's 100th international franchise location, SafeSplash Swim School's S.A.F.E.R. Swimmer Promise championing over 3,500 swimmers to prioritize water safety, and a Diana Taurasi/US Sports Camp partnership that inspires girls basketball players to keep their heads in the game. Read more about YEB's stellar 2025 below!

Youth Enrichment Brands (YEB), the world’s leading youth activity and enrichment platform, today announces the appointment of Rob Price as Chief Executive Officer. Comprising School of Rock, US Sports Camps, i9 Sports and Streamline Brands, YEB looks to Price to further accelerate the company’s rapid growth, deepen its impact on society, and enrich the lives of its community members.