The initiative launches alongside the publication of Reclaiming Childhood in the Digital Age: A Manifesto for Real-World Development by Youth Enrichment Brands CEO Rob Price, available now at youthenrichmentbrands.com/manifesto. Price highlights the complexity of children growing up at the intersection of two powerful forces. The first is technology engineered to maximize attention at the expense of development. The second is a cultural pressure to measure their worth by performance and achievement. It calls on parents, educators, and policymakers to rebuild what has been lost, including the programs, practices, and facilities that help children develop the life skills that no device can teach.

‍Elevating Access and Engagement Across US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock“As we enter 2026, we’re excited to build on this momentum, continue innovating, and empower even more young people to learn, play, and thrive.”— Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands

Youth Enrichment Brands (YEB) encompasses a trio of powerful, child-centric franchises. i9 Sports, SafeSplash, and School of Rock each deliver distinct yet complementary experiences in sports, swimming, and music. Together, they share a unified mission: to empower children and families through purposeful enrichment and lifelong skill-building. Through thoughtfully structured franchise models, these three brands offer entrepreneurs meaningful growth opportunities, both economically and personally, while contributing to healthy, confident, and engaged communities.